Mass Customization Is Not Exclusive to Product-Intensive Businesses

question 129

True/False

Mass customization is not exclusive to product-intensive businesses. Service businesses have learned how to use mass customization to serve their customers.

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Definitions:

Visual Images

Mental representations of objects, people, or scenes that can be summoned to the mind's eye without the presence of the object being depicted.

Imagery Research

The scientific study of mental visualization and its effects on human cognition and behavior.

Unconscious Hints

Subtle cues or signals that influence thoughts, behaviors, or decisions without the individual being aware of their impact.

Neuroscience Paradigm

A framework or approach within neuroscience that dictates the standards, methodologies, and interpretations of research in the field.