Gangsta Industries Produces a Variety of Anti-Crime and Safety Products

question 171

Multiple Choice

Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.Gangsta sells to households,businesses,and government agencies.They have found that each market requires a different marketing strategy.Gangsta would probably benefit from departmentalization by:

• A)function.
• B)process.
• C)customer type.
• D)market opportunities.

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Definitions:

Neo-Freudian

Refers to psychologists who accepted Freud's basic theory of psychoanalysis but modified and expanded upon it in various ways, particularly concerning social and cultural factors.

Humanistic

Pertaining to a psychological perspective which emphasizes an individual's inherent drive towards self-actualization and creativity.

TEMAS Multicultural

A therapeutic approach or assessment tool designed to be culturally sensitive and appropriate for individuals from diverse backgrounds.

Rorschach Test

A psychological test in which subjects' perceptions of inkblots are analyzed to determine their emotional or psychological functioning.