________ Is Choosing Among Two or More Alternatives

question 273

Multiple Choice

________ is choosing among two or more alternatives.

• A) Contingency planning
• B) Decision making
• C) Organizational selection
• D) Utility analysis

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Definitions:

Disposable Income

The amount of spending money available to households after paying taxes.

Geographic Segmentation

The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.

Psychographic Segmentation

This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.