A Successful Web-Based Strategy That Helps a Business Spread the Word

question 278

Multiple Choice

A successful web-based strategy that helps a business spread the word about its website and products is called ______________

• A) wildfire marketing.
• B) "it's all about the buzz."
• C) social marketing.
• D) affiliate marketing.

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Definitions:

Returns To Scale

In production theory, the change in output resulting from a proportional change in all inputs; can be increasing, constant, or decreasing.

Input

Resources used in the production process of goods and services, including raw materials, labor, and capital.

Decreasing Returns

A concept in economics where each additional unit of input results in a progressively smaller increase in output, often observed in production processes.

Marginal Product

The additional output that is produced by using one more unit of a particular input while holding other inputs constant.