Examlex
A horizontal merger refers to a merger between two companies that serve entirely different markets.
Self-actualization Needs
The highest level in Maslow's hierarchy of needs, representing the realization of one's potential, self-fulfillment, seeking personal growth and peak experiences.
Physiological Needs
Basic human requirements such as food, water, and shelter that must be met to ensure survival.
Social Needs
Human desires for belonging, affection, acceptance, and friendship, which are significant in driving consumer behavior.
Safety Needs
The requirement for physical security, stability, and freedom from fear, as part of Maslow's hierarchy of needs.
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