Customers Learn to Trust Companies That Consistently Demonstrate Good Behavior

question 209

True/False

Customers learn to trust companies that consistently demonstrate good behavior. Those same companies can lose this position with one socially irresponsible activity.

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Definitions:

Response Rate

The percentage of people who respond to a specific call-to-action in a marketing campaign, survey, or research study.

Direct Marketing

A type of advertising strategy that targets individuals or groups directly with personalized messages in order to generate responses or transactions.

Telemarketing

The process of marketing goods or services to potential customers over the telephone.

E-mail

A process for sending digital communications across the Internet between individuals utilizing electronic devices.