The Social Audit Is

question 20

Multiple Choice

The social audit is:

• A)a company report that always include a net social contribution.
• B)a government mandated report required of all firms who have a business license.
• C)a company report that measures the firm's social contributions inside and outside of the firm.
• D)a recent development that creates a ratio to compare a firm's corporate philanthropy to its profits.

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Definitions:

Strategic Marketing Planning Process

A systematic approach to defining marketing strategies and plans that can contribute to the long-term goals and competitiveness of a business.

Managers

Individuals within an organization responsible for directing and overseeing the work of others to achieve the organization's goals and objectives.

Conscious Marketing

A marketing philosophy that prioritizes ethical considerations, sustainability, and the social impact of marketing activities.

Woman's Accessories

Items designed to complement a woman's outfit, such as jewelry, handbags, scarves, and hats.