In the Reaching Beyond Our Borders Box Titled "Golden Arches

question 26

Multiple Choice

In the Reaching Beyond Our Borders box titled "Golden Arches Glowing Across the Globe," McDonald's,the largest food franchise in the world,continues to tweak its business and marketing model to appeal to the tastes of the markets in the 117 countries that it serves.One unique product offering adopted in Hong Kong is:

• A)Chinese barbeque,for which the local market usually pays three times what McDonald's is charging.
• B)extending similar play structures that it is known for in the U.S. ,but with Chinese dragons and other more familiar imaginary characters suitable to the local market.
• C)international clothing that suits the international market,a place where east meets west.
• D)McWeddings,which cater to couples who want a wedding package without going into debt.