Licensing Is a Popular Strategy Because

question 265

Multiple Choice

Licensing is a popular strategy because:

• A) It boosts domestic market revenues.
• B) The licensee has incentive to work hard and succeed because he/she has borne the cost.
• C) Licensees spend little or no money to produce and market their products.
• D) There are seldom any long-term contractual requirements.

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Definitions:

External

refers to something situated on the outside, or beyond the internal or personal; in psychology, it often pertains to factors or influences that originate outside the individual.

Attitudes

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Intention

A mental state involving commitment to carrying out an action or actions in the future.

Social Loafing

The occurrence in which people put in less effort towards reaching a goal when part of a group than they do when working individually.