Mini-Case Since He Was Five Years Old, Rhett Tenna Struggled with with Poor

question 192

Multiple Choice

Mini-Case
Since he was five years old, Rhett Tenna struggled with poor eyesight. He suffered through all the names that went along with wearing eyeglasses for most of his young life. Rhett eventually switched from traditional eyeglasses to contacts, but he always wondered why glasses were considered to be "ugly" and not fashionable. After graduation from college, Rhett set out on a lifelong goal: to make eyewear synonymous with high fashion. He opened a specialty store called "The Eyes Have It." His marketing plan was to remove the social stigma of wearing glasses, and replace it with a sense of flair and high fashion. From the day he opened his first store, Rhett's plan met with resounding success. Today, "The Eyes Have It" has grown from that single outlet to a medium-sized company with dozens of stores located in six states, and a manufacturing plant that turns out designer frames.
A recent internal audit, however, suggested a problem that Rhett had not anticipated. The study indicated that the U.S. market is just about saturated and growth of "The Eyes Have It" stores will be very limited. The audit concerned Rhett until he recognized an untapped market existed overseas. If people all over the world have the same problem, the global market opportunities are fantastic! All in favor of going global say: "The Eyes Have It"!
-Rhett heard predictions that the value of the U.S. dollar is likely to decline substantially over the next six months. This should:

• A) hurt his overseas efforts since his prices will be very high.
• B) stop overseas efforts because dollars will not be negotiable.
• C) help his overseas efforts since his prices will be lower.
• D) force him into accepting no other currency except the dollar.

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Definitions:

Goals

Objectives or desired outcomes that an individual or group aims to achieve through concerted efforts.

Liberty of Conscience

The freedom to follow one's own beliefs in matters of religion and morality without coercion.

British North America

Term referring to the British colonies and territories in North America, including Canada, during the period from the 16th century until 1783, when Britain recognized American independence.

Immigrants

People who have moved to a new country with the intention of settling there, often in search of better living conditions, employment, or safety.