According to the Social Media in Business Box,mega-Retailer JCPenney Is

question 35

Multiple Choice

According to the Social Media in Business box,mega-retailer JCPenney is aggressively addressing changes in the social environment to reach its customers.Which of the following statements best expands upon strategies that this company recently acted upon?

• A)JCPenney spent promotional dollars on ads during the Super Bowl and World Cup to target the Millennial generation.It plans to constantly sponsor global events broadcast through traditional media.
• B)JCPenney argued that it is a traditional company with traditional values,so it refused to be forward thinking about joining the YouTube generation when it comes to promoting its clothing lines.In order to attract its loyal market,it agreed to continue to reach them in the same way as in the past.
• C)Realizing that the stores were looking outdated,JCPenney strategized to put more marketing dollars into revamping the look of its stores,and less money on advertising.It was confident that it would reach the 18-24-year-old market because this group spends more time in the store than online.
• D)Addressing the surge in interactive media such as blogs and social media sites,JCPenney created a promotional campaign featuring well-known fashion bloggers.It was the only retail sponsor for the Oscars;and it launched a sweepstakes on its Facebook™ page.

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