Greg Is Working as a Marketing Trainee for an Online

question 19

Multiple Choice

Greg is working as a marketing trainee for an online Music CD and video retailer.His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:

• A)Create a management-driven environment with lots of employee training.
• B)Create a customer-driven environment where we constantly try to create customer value.
• C)Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
• D)Always match the promotions of our competitors.Price is the only thing customers care about.

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Definitions:

Specified Threshold

A predetermined level or point at which an action is triggered or a condition changes, often used in decision-making processes.

Supply Chain Manager

A professional responsible for overseeing and managing a company's supply chain and logistics strategy and operations.

Safety Inventory

Extra inventory held by a company to prevent stockouts caused by uncertainties in demand or supply, ensuring product availability.

Product Availability

The extent to which a product can be purchased or obtained when desired by a customer.