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Market Penetration
Strategies aimed at increasing the market share of an existing product, or promoting a new product, through aggressive marketing and sales approaches.
Planning Gap
The difference between a company's target performance and its forecasted performance, requiring the development of strategies to bridge or close the gap.
Major Changes
Significant adjustments or transformations in strategy, operations, or processes within a business or industry.
Current Strategy
The ongoing plan of action implemented by a company to achieve its business objectives and respond to market conditions.
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