Managerial Performance Can Be Measured in Many Different Ways Including

question 28

Multiple Choice

Managerial performance can be measured in many different ways including return on investment (ROI) and residual income.A good reason for using residual income instead of ROI is that

• A)Residual income can be computed without regard to identifying an investment base.
• B)Appropriate goal congruence behavior is more likely to occur when using residual income.
• C)Residual income is well accepted in many organizations and often used in the financial press.
• D)ROI does not take into consideration both the investment turnover ratio and return-on-sales percentage.
• E)An imputed interest rate (cost of capital)does not have to be determined when using residual income.

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Definitions:

Target Market

The target market is the specific group of consumers identified as likely buyers of a product or service, characterized by demographic, geographic, and psychographic criteria.

Personal Relationship

A connection between individuals based on emotional ties, commitment, mutual benefits, or shared experiences.

Customer

An individual or business that purchases goods or services from a company.

Advertising Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).