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Brown Company has developed the following sales projections for the calendar year: Normal cash collection experience has been that 50% of sales is collected during the month of sale and 45% in the month following sale.The remaining 5% of sales are never collected) .Brown's budgeted cash collections for the third calendar quarter are (CMA adapted)
Benefit Selling
A method of selling whereby a salesperson relates a product’s benefits to the customer’s needs using the product’s features and advantages as support.
Account Penetration
The effectiveness of a company's sales efforts in selling additional products or services to existing customers.
Order Getting
A sales activity that involves identifying potential customers and persuading them to make a purchase.
Sales Power
The ability or capacity of an individual or team to successfully sell products or services, often measured by sales volume or revenue generated.
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