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Brown Company Has Developed the Following Sales Projections for the Calendar

question 14

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Brown Company has developed the following sales projections for the calendar year: Normal cash collection experience has been that 50% of sales is collected during the month of sale and 45% in the month following sale.The remaining 5% of sales are never collected) .Brown's budgeted cash collections for the third calendar quarter are (CMA adapted)

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Definitions:

Benefit Selling

A method of selling whereby a salesperson relates a product’s benefits to the customer’s needs using the product’s features and advantages as support.

Account Penetration

The effectiveness of a company's sales efforts in selling additional products or services to existing customers.

Order Getting

A sales activity that involves identifying potential customers and persuading them to make a purchase.

Sales Power

The ability or capacity of an individual or team to successfully sell products or services, often measured by sales volume or revenue generated.

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