Examlex
For Case (C) above,what is the Transferred-In (TI) ?
Promotional Mix
The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.
Advertising
A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.
Personal Selling
A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.
Sales Promotion
A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.
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