What Is the Problem with Relying on Demographics When Creating

question 23

Multiple Choice

What is the problem with relying on demographics when creating an end user profile?

• A)They emphasize behavior over purchasing capacity.
• B)They tend to generate too narrow a customer base.
• C)They offer no help in identifying target end user.
• D)They don't tell you much about attitudes or likes and dislikes.

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Definitions:

Population Standard Deviation

A measure of the dispersion or spread of a set of data points in a population, quantifying how much the data diverges from the mean of the population.

Sample Size

The number of observations or replicates used in a statistical sample.

Confidence Estimate

A range or interval within which an unknown population parameter is expected to lie, calculated to a specific confidence level.

Observations

The act of monitoring or recording systematically selected variables or data points for a particular study.