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Under What Conditions Can Customers Be Divided into Segments? Why

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Under what conditions can customers be divided into segments? Why is customer segmentation a good idea for an entrepreneur?


Definitions:

Confederates

Individuals who secretly work together, especially within the context of experimental research to simulate social interactions or situations.

Dissenting Opinion

An opinion in a legal case that differs from the majority's decision, offering alternative views or legal reasoning.

Conformity

The process by which individuals adjust their behaviors, attitudes, or beliefs to match the norms or standards of a group.

Task Difficulty

The complexity or challenge level of a task, which can influence the effort and approach required to successfully complete it.

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