What Is the Problem with Relying on Demographics When Creating

question 23

Multiple Choice

What is the problem with relying on demographics when creating an end user profile?

• A)They emphasize behavior over purchasing capacity.
• B)They tend to generate too narrow a customer base.
• C)They offer no help in identifying target end user.
• D)They don't tell you much about attitudes or likes and dislikes.

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Definitions:

Freud

Austrian scientist Sigmund Freud pioneered the field of psychoanalysis, a therapeutic technique for healing psychological disorders through dialogue between patients and their psychoanalysts.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, and even nations to cope with reality and to maintain a self-image by reducing the anxiety they feel when faced with stressful situations.

Projection

A defense mechanism where an individual attributes their unwanted thoughts or feelings onto someone else.

Sublimation

A defense mechanism where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior, often resulting in a long-term conversion of the initial impulse.