What Is the Overall Goal of Everett Rogers' Technology Adoption

question 27

Multiple Choice

What is the overall goal of Everett Rogers' technology adoption life cycle?

• A)describing the development of an end user profile for a new technology
• B)describing the product life of a new technology,from conception to removal or replacement in the marketplace
• C)describing the process of how to develop a new technology for market
• D)describing how different groups of people accept new innovations over time

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Definitions:

Ingroup Members

Individuals who belong to the same group or category as one perceives oneself, often feeling a sense of solidarity and common identity with them.

Outgroup Members

Individuals who are perceived as not belonging to one's own group, often leading to distinction and bias against them.

Accentuation Effect

Overestimation of similarities among people within a category and dissimilarities between people from different categories.

Overestimation

The cognitive bias of assessing a quantity or quality as being larger, greater, or more important than it actually is.