What Is the Best Strategy for Crossing the "Chasm

question 65

Multiple Choice

What is the best strategy for crossing the "chasm"?

• A)Avoid implementing marketing strategies beyond what it takes to win the innovators,and then let word of mouth carry the product further.
• B)Seek to make the product or service on offer as similar as possible to current market-leading products.
• C)Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product.
• D)Focus limited resources on winning over a single,primary market,and then move on to capture larger markets.

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A statistical measure that calculates the strength and direction of a linear relationship between two variables.