Why Did Smart Skin Care Choose to First Seek Out

question 82

Multiple Choice

Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?

• A)They needed to test the product with a real-life sample group before bringing it to a wider audience.
• B)They needed this group as a beachhead market because the larger sunscreen market was too competitive and diverse.
• C)Marketing suggested this was where the greatest profitability in the life cycle of their product could be found.
• D)They knew that marketing to the "early majority" group would pay greater dividends faster than seeking out innovators and early adopters.

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