Keenan Is Planning to Start a Catering Business and Throws

question 59

Multiple Choice

Keenan is planning to start a catering business and throws an initial party to test out his food and services.He has developed a buyer persona and accumulated an enormous amount of data on his customers,and wonders if it is really necessary to make a customer journey map.What might his customer journey map reveal that the rest of his research could not?

• A)would the guests attend a second party thrown by his company
• B)how much food was consumed at the party
• C)which foods proved more popular overall among the guests
• D)which guests chose not to attend

---

Definitions:

Acknowledgment

The act of recognizing or admitting something as true, often in the context of legal documents as a formal declaration that the document is signed voluntarily.

Zoning Ordinance Variances

Zoning Ordinance Variances are exceptions granted by a local government allowing a property to be used in a manner that differs from the restrictions outlined in the zoning ordinance.

Property Owner

An individual or entity that legally holds title to or owns real estate or other property.

Lien Theory

A legal concept regarding real estate financing that holds a mortgage as merely a lien on property title, rather than an actual transfer of title.