Examlex
When crossing the chasm,it is important to work out kinks in the product before distributing wider because the early majority will be less forgiving of glitches than your early adopters.
Utilitarian Needs
are needs that are pragmatic and practical, fulfilling a functional requirement rather than an emotional one.
Tangible Attributes
Physical characteristics and features of a product that can be directly observed and measured by consumers.
Motivational Conflict
A situation where an individual faces competing desires or interests, leading to indecision or difficulty in choosing a course of action.
Dodge Durango
A model of SUV (Sport Utility Vehicle) produced by the American automobile manufacturer Dodge.
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Q68: People in the early majority category are