Shawne Gave a Well-Prepared PowerPoint Presentation on Her New Spray-And-Dry

question 23

Essay

Shawne gave a well-prepared PowerPoint presentation on her new spray-and-dry mop.The slides gave bullet-type descriptions of the product features and mechanical engineering.The verbal description was perfect,but the audience had trouble understanding what the product looked like and how it worked.Shawne had described the product yesterday to a group of engineers who understood the product perfectly.What principle of communication would have helped Shawne?

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Definitions:

Products

Goods or services offered by businesses to meet consumer needs and wants.

Competitive Firms

Companies that operate in a market where there are many buyers and sellers, such that no single entity can dictate the market price of goods and services.

Price

The monetary value that must be paid to secure a good or service.

Product

Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.