Stephen Is Preparing His Pitch for a Bank Representative That

question 58

Multiple Choice

Stephen is preparing his pitch for a bank representative that will be considering him for a business loan.He lists the resumes and credentials of chefs who are working in his restaurant's kitchen.This is an example of what marketing principle from the 7 Ps?

• A)positioning
• B)promotion
• C)people
• D)packaging

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Definitions:

Ethics

Ethics refers to the moral principles that govern an individual's behavior or the conducting of an activity, emphasizing what is right or wrong.

Intellectual Capital

The value of an organization's collective knowledge, skills, inventions, or capabilities, which contributes to its competitive advantage.

Organizational Citizenship

Voluntary behaviors exhibited by employees that are not part of their formal job requirements but contribute to the overall effectiveness of the organization.

Cooperation

The process of groups or individuals working together to achieve a common goal or benefit.