The Process of Creating a Name,term,design,symbol,or Any Other Feature That

question 33

Multiple Choice

The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.

• A)marketing
• B)positioning
• C)packaging
• D)branding

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Definitions:

Virtual Reality Exposure Therapy

A psychological treatment method that uses virtual environments to expose individuals to stimuli related to their fears or traumas in a controlled manner.

Systematic Desensitization

A behavioral therapy technique used to reduce fear, anxiety, or phobias through gradual exposure to the feared object or situation.

Behavior Modification

The use of empirically demonstrated behavior change techniques to increase or decrease certain behaviors.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation coupled with relaxation training.