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Value Cocreation
Value cocreation is a business strategy that emphasizes the involvement of customers, suppliers, and other stakeholders in the development process of products or services, leading to enhanced value for all parties.
Production-oriented Era
A period in business history when the focus was on production efficiency and product capabilities rather than on understanding the needs and preferences of consumers.
Sales-oriented Era
A period in history where businesses prioritized selling as many products as possible, often with aggressive sales tactics, focusing on sales volume over customer needs.
Market-oriented Era
A period in business thought where the focus is on understanding and satisfying the needs and preferences of customers through research and market analysis.
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