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John is raising money on a crowdfunding site,and in return for contributions,offers to let the contributor purchase prelaunch product.John is using a patronage model of crowdfunding.
Mutual Funds
Financial investment strategies funded by contributors, trading in diversified assets and overseen by professional administrators.
Institutional Investors
Organizations or entities, such as pension funds, insurance companies, and endowments, that invest large amounts of money into securities and real estate.
Asset Allocation
The process of dividing investments among different asset categories, such as stocks, bonds, and cash, to optimize risk and return.
Equities
Financial assets representing ownership interest in a company, typically in the form of shares of stock.
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