Examlex
What are the two types of costs that should be taken into consideration when understanding cost drivers?
Willingness To Pay
The maximum amount an individual is prepared to spend on a good or service, which reflects the value they place on it.
Consumer Surplus
The variance between what consumers are prepared to pay for a product or service and the actual amount they end up paying.
Willingness To Pay
This is the maximum amount a consumer is prepared to spend on a good or service, reflecting the value the consumer places on it.
Demand Curve
A graphical representation showing the relationship between the quantity of a good consumers are willing and able to purchase and its price.
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