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Kelly Charges a Premium Price for Her Marketing Services

question 23

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Kelly charges a premium price for her marketing services.In her sales pitch,she makes sure that she distinguishes key elements of quality not offered by her competitors.What key revenue driver is Kelly addressing by doing this?


Definitions:

Cyanobacteria

Photosynthetic bacteria that produce oxygen as a by-product, playing a key role in the early oxygenation of the Earth's atmosphere.

Chlorophyll

a green pigment found in plants and cyanobacteria, essential for photosynthesis as it absorbs light energy.

Peptidoglycan

A polymer consisting of sugars and amino acids that forms a mesh-like layer outside the plasma membrane of bacteria, providing structural support and shape.

Protist Clade

A group within the kingdom of eukaryotic organisms, often single-celled, that are not animals, plants, or fungi but share some similar characteristics with these groups.

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