Consider the Many Amazon

question 55

Essay

Consider the many Amazon.com business models.Using the text's definition of a business model,choose two of Amazon's and describe them in detail.

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Definitions:

Global Branding

Global branding refers to the process by which a company markets and sells its brand under the same name with a consistent strategy in multiple countries around the world.

Translating Promotional Materials

Translating promotional materials involves converting the content of marketing documents, advertisements, and other promotional items into different languages to reach a broader audience and cater to various markets.

Local Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group specific to a particular area or community.

Brand Symbol

A logo, mark, or image associated with a brand that identifies and differentiates it from others.