Recognizing Patterns Generates ______ That Let Entrepreneurs See Everyday Objects

question 24

Multiple Choice

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

• A)insights
• B)actions
• C)demand
• D)observation

Recognize the distinction between behavioural intentions and actual behaviours in the context of the extended Fishbein model.

Understand the role of descriptive and injunctive norms in shaping consumer behaviour.

Identify obstacles to predicting behaviour with the theory of reasoned action and the Fishbein models.

Appreciate modifications made to the original Fishbein model to improve attitude-behaviour predictions.

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Definitions:

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions.

Emotional Intelligence

The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.

Divergent Thinking

An intellectual strategy or procedure aimed at creating innovative ideas by considering a wide range of solutions.

Sternberg's Intelligences

A theory that proposes the existence of three types of intelligence: analytical, creative, and practical, as conceptualized by psychologist Robert Sternberg.