You Are Interviewing Someone About a New Concept in Debit

question 67

Multiple Choice

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

• A)Terminate the interview; this person will not give you knowledgeable information.
• B)Ask him about the new debit card concept anyway.
• C)Explore why he hates debit cards.
• D)Ask about a similar product,but not the debit card.

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Definitions:

Marketers

Professionals or companies that promote, sell, and distribute a product or service.

Customer Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the positive experiences and satisfaction they have had with that company.

My Starbucks Rewards

A loyalty program offered by Starbucks, providing members with rewards and benefits based on their purchase behavior at Starbucks outlets.

Business

An organization or entity engaged in commercial, industrial, or professional activities.