Examlex
Of the six roadblocks that prevent us from practicing creativity,as described by James L.Adams,the one that has the most detrimental effect is the preference for judging over generating ideas.
Consumer Journey Map
A visual representation of all the touchpoints a consumer comes into contact with before, during, and after a purchase.
Visual Representation
The use of images, diagrams, or animations to convey information or ideas to an audience.
Consumer Touchpoints
Points of interaction between a consumer and a product, brand, or company throughout the buying and usage process.
Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need, evaluating alternatives, to making the purchase decision and post-purchase evaluation.
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