A Franchisor's Ability to Maintain the Public's Perception of the Quality

question 96

True/False

A franchisor's ability to maintain the public's perception of the quality of the goods and services associated with its trade name,trademarks,and service marks is the essence of its success.

---

Definitions:

Coercive

Pertaining to or characterized by the use of force or pressure to compel action or compliance, often against someone's will.

Confrontive

Pertaining to dealing with situations or disagreements directly and assertively.

Authoritative

Refers to a style of leadership or parenting characterized by responsiveness and high demands.

Adolescence

The transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.