In Which Type of Franchise Does the Franchisor Provide a "Secret

question 3

Multiple Choice

In which type of franchise does the franchisor provide a "secret formula" to the franchisee?

• A) distributorship
• B) processing plant
• C) re-servicing
• D) chain-style
• E) area

---

Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.

Price

The amount of money required to purchase a good or service.

Marketing Mix

The mix of elements a company can manipulate to encourage consumer buying of its goods, usually comprised of product, price, place, and promotion.

Marketing Exchanges

Transactions in which values are exchanged between a buyer and a seller, typically involving products, services, and/or information.