If You Do Not Have a Large Market for Your

question 33

Multiple Choice

If you do not have a large market for your product or service,what should you do to be sure it retains its value?

• A)Make sure to scale your business and its cost to the size of your market.
• B)Identify other products or services that you could include alongside the original in order to increase market size.
• C)Consider ways to substantially change your product or service in order to increase your market size.
• D)Shelve your idea; perhaps the market will increase in future.

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Definitions:

Hydrophobic

Describes a substance that resists dissolving in water.

Phospholipid

A lipid with two (hydrophobic) fatty acid tails and a (hydrophilic) phosphate group in its head; main constituent of lipid bilayers that form cell membranes.

Aqueous

Aqueous describes something that is related to, composed of, or dissolved in water.

Scanning Electron Micrograph

An image produced using a scanning electron microscope to examine surfaces of materials at high magnification.