Examlex
Explain the difference between the DSM-5's definition of personality disorder and the criteria used for diagnosing personality disorders from the approach taken by the alternative model for personality disorders.
Brand Equity
The value and strength of a brand that decides its worth, based on the consumer's perceptions of the brand's importance and identity.
Competitive Advantage
The attributes that allow an organization to outperform its competitors, such as superior quality, unique features, or lower costs.
Brand Equity
The value and strength of a brand in the marketplace, often determined by consumer perception and loyalty.
Brand Personalities
The human-like attributes and characteristics ascribed to a brand, influencing how consumers perceive and relate to it.
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