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What Should PR Professionals Understand About India Before Entering That

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What should PR professionals understand about India before entering that market?


Definitions:

Rate of Inflation

The rate of inflation is the annual percentage increase in the overall price level of goods and services in an economy over a period of time.

Unemployment Rate

The percentage reflecting those who are in the labor force and are not employed, yet are seeking employment.

Cost-push Inflation

Inflation caused by an increase in prices of inputs like labour, raw material, etc. It’s when the supply side of the economy’s production function becomes more expensive.

Demand-pull Inflation

Inflation that occurs when the demand for goods and services exceeds their supply, leading to an increase in prices.

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