Which of the Following Best Describes a Key to a Successful

question 33

Multiple Choice

Which of the following best describes a key to a successful corporate social cause campaign,according to research completed by Proctor & Gamble's ad agency?

• A)Millennial girls are not interested in data points.
• B)Celebrity influencers are important to create visibility.
• C)Product profit margins must be higher than average.
• D)Products for females must focus on women's vanity.

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Definitions:

Oppose

To actively resist or refuse to comply with something or someone.

Authentic Tactics

Strategies or methods that are genuine and true to one's values and beliefs, often used to achieve a specific goal or purpose.

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Endorsement

Formal support or approval of someone or something, often used in marketing to imply credibility.