Why Did Coke Decide to Leave the Market in India

question 2

Multiple Choice

Why did Coke decide to leave the market in India in 1977?

• A)Coke was unwilling to share its secret formula.
• B)Coke was not considered healthy and sales were low.
• C)Media and corporate publicity in India was government controlled.
• D)The technology in India was not adequate to support the Coke infrastructure.

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