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Describe Benoit's image restoration theory.How can the theory be applied by PR professionals? Provide examples of corporate actions or messages for each category in the theory.
Aristotle
A Greek philosopher and polymath during the Classical period in Ancient Greece, one of the most influential figures in Western philosophy and science.
Equilateral Triangle
A polygon with three sides of equal length and three angles of equal measure, resulting in a symmetrical shape.
Natural Concept
A mental representation of objects or events from real-life experiences, as opposed to definitions precisely defined by rules.
Cohort
A group of individuals sharing a common characteristic, typically born around the same time, and studied to observe how specific variables affect them over time.
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