What Should Be the Goal of a PR Communicator When

question 24

Multiple Choice

What should be the goal of a PR communicator when working with the media?

• A)to prepare a carefully written article that is given to the media reporter to use
• B)to produce an accurate,balanced story that represents the company's point of view
• C)to ensure that any news coverage is always positive or flattering
• D)To avoid giving corporate information to media that writes negative or unflattering stories

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Definitions:

Proceeds

The total amount of money received from a sale or transaction.

Discount

A reduction in the price of a product or service, usually to encourage sales or as an allowance for prompt payment.

Issuing Corporation

A company or entity that releases (issues) securities, such as stocks or bonds, to raise capital.

Interest Expense

Interest expense is the cost incurred by an entity for borrowed funds, reflected on the income statement as part of the cost of financing debt.