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The recent developments in digital media have changed the fundamental relationship between the PR practitioner and the journalist.
Fixed Overhead Budget Variance
The gap between the planned fixed overhead expenses and the real fixed overhead expenses that were realized.
Variance Reports
Financial documents that compare actual financial results to planned or budgeted amounts, highlighting discrepancies.
Budgeted Expenditure
Planned spending for a specific period as outlined in a budget, which serves as a financial plan and guideline for managing expenses.
Actual Expenditure
The real amount of money spent on goods, services, and other expenses during a specific period.
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