Particular to Corporate Social Responsibility,public Relations Professionals Must Plan Activities

question 28

Multiple Choice

Particular to corporate social responsibility,public relations professionals must plan activities that ______,and communicate these activities to key stakeholders.

• A)create new company values
• B)reinforce a company's purpose
• C)hinge on profitable gains
• D)ignore the triple bottom line

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Definitions:

Biodiversity Hotspot

A biogeographic region with a significant reservoir of biodiversity that is under threat from humans.

In Situ Conservation

The preservation of species within their natural habitats as a conservation strategy, in contrast to ex-situ efforts like zoos or seed banks.

In Situ Conservation

The conservation of genetic resources in natural populations of plant or animal species, such as the conservation of forest genetic resources in natural populations of tree species.

Ex Situ Conservation

The practice of preserving endangered species by removing part of the population from its natural habitat and maintaining it in controlled conditions.