Researching What Customers Believe and Know About a Company or Product

question 2

Multiple Choice

Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.

• A)genuine
• B)practical
• C)social
• D)platonic

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Definitions:

Discriminatory Criteria

Standards or principles used in a way that unfairly differentiates among people.

Federal Laws

Legislation enacted by the national government of a country that applies to all states and citizens within that country.

Interviewer

A person who asks questions and conducts dialogue in interviews, typically for the purposes of gathering information, research, or assessment.

Employment Interview

A formal meeting between a job applicant and a potential employer to assess the applicant's qualifications and suitability for a position.