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Data Analytics Can Help PR Professionals Measure the Effectiveness of Social

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Data analytics can help PR professionals measure the effectiveness of social media activities.What is another way to gauge effectiveness?


Definitions:

Operating Costs

Expenses associated with the day-to-day functions of a business entity, excluding costs related to production.

Regulatory Flexibility Analysis

An evaluation required by law for some new regulations, assessing the impact of the regulation on small entities.

Significant Impact

A considerable effect on something, particularly relating to decisions or actions that greatly affect a company, environment, or policy.

Small Businesses

Enterprises characterized by a small number of employees or low revenue, playing a significant role in economic development and innovation.

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