When a Company Experiences a Crisis,what Role Do Its PR

question 67

Essay

When a company experiences a crisis,what role do its PR and media relations experts play?

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Definitions:

Unconditional Positive Regard

A term used in psychology to describe a practice where one shows complete support and acceptance of a person regardless of what that person says or does.

Empathic Understanding

The capacity to recognize, comprehend, and directly experience the emotions of another person.

Self-Acceptance

The recognition and acceptance of one's own strengths and weaknesses, leading to a positive self-concept.

In Vivo Desensitization

One key step in the behavioral treatment of a phobia in which the patient is gradually exposed to the phobic stimulus.