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What Is a Gatekeeper? Why Do PR Professionals Need to Identify

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Essay

What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?


Definitions:

Operating Expenses

Costs associated with the day-to-day operations of a business, excluding direct labor and materials.

Future Taxpayers

Individuals or entities that will be responsible for contributing to government revenues through taxes in the future.

Promised Benefits

The guaranteed or expected advantages or returns, often from investments, insurance policies, or employment contracts.

Real Rate

refers to the interest rate adjusted for inflation, providing a more accurate measure of the true cost of borrowing or the real yield on an investment.

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